Oct 22, 2019A Step-by-Step SaaS Marketing RoadmapThis article is meant to serve as a step-by-step SaaS marketing workbook that will walk you through the entire process of building a full-funnel lead generation platform to enhance your marketing campaigns. I used the SaaS Marketing Funnel to increase leads by 500%, increase demo sign-ups by 44%, and increase…Saa S18 min readSaa S18 min read
Oct 2, 2019The #1 Marketing Mistake That Most People MakeThis quick article covers the #1 marketing mistake I’ve seen marketing people… and myself… make (and how to avoid it). The worst part about this mistake is that it costs people thousands, tens of thousands, even hundreds of thousands of dollars each year! So stop! Don’t Pour Water in a Leaky Bucket! Imagine grabbing a bucket, walking…Marketing3 min readMarketing3 min read
May 31, 2019How to Boost Your Close Rate With Lead NurturingLead generation is only half the battle. The real struggle is working your leads down the sales funnel to make a purchase. That’s where lead nurturing comes in. Here are some stats to demonstrate the importance of lead nurturing: 50% of leads are not ready to make a purchase (Marketo). …Lead Generation4 min readLead Generation4 min read
Apr 25, 2019Funnel Hacking Is Silly. Do This Instead.Russell Brunson, marketing mastermind at ClickFunnels, has every wannabe entrepreneur talking about “funnel hacking.” If you haven’t heard, funnel hacking is: The process of strategically investigating the sales and marketing process of your competitors, which you can use to model and test within your own sales & marketing processes. Ultimate…Lead Generation2 min readLead Generation2 min read
Published in Marketing And Growth Hacking·Dec 20, 2018How to Choose the Best Digital Marketing Companyby Roy Harmon — If you’ve decided that in-house marketing isn’t right for your business or you need to supplement your current marketing efforts, then it’s time to start looking for the best digital marketing company to meet your needs. Hiring a marketing agency can take a lot of time, and the best agencies…Digital Marketing5 min readDigital Marketing5 min read
Nov 28, 2018How to Develop Marketing Strategies + Marketing Strategy TemplateWhether you’re just starting to develop your business plan or your looking to take your company to the next level, you’ll need a marketing strategy. This article outlines the framework you should use to develop marketing strategies. …Marketing3 min readMarketing3 min read
Published in Marketing And Growth Hacking·Jul 14, 2018How to Generate Mass Tort Leads with Digital AdvertisingThe competition for mass tort leads can be fierce, so if you’re starting a mass torts practice, you need to understand lead generation. Even firms with years of experience can find mass tort lead generation to be difficult. But without it you’re not going to have many clients to represent. …Legal Marketing5 min readLegal Marketing5 min read
Published in Marketing And Growth Hacking·Jun 29, 2018How to See All of Your Competitors’ Facebook AdsWhat if you could see all of your competitors’ ads on Facebook? And your potential clients too! Wouldn’t that be nice? Well, the good news is that you can. Unfortunately, they can see your ads too. And so can everyone else. In yet another move by Facebook to increase transparency…Facebook Marketing4 min readFacebook Marketing4 min read
May 31, 2018How to Make Your Marketing Stick Like Apple’sIn Made to Stick: Why Some Ideas Survive and Others Die, Chip and Dan Heath describe six factors that determine whether an idea thrives or withers on the vine. …Copywriting3 min readCopywriting3 min read
Published in Marketing And Growth Hacking·May 3, 2018The Ultimate How-to Guide For Successful Lead GenerationIf your business relies on your ability to get people to take action, then you need to understand lead generation. If you need more: customers donors votes email subscribers, etc. Then you need to understand lead generation, and how to do it. By the end of this guide you’ll understand…Marketing19 min readMarketing19 min read
